A University of Cambridge study says a person's traits can be accurately predicted from monitoring their 'like' preferences on Facebook. Liking 'The Colbert Report' was a strong predictor of high intelligence and 'Harley-Davidson' a strong predictor of low intelligence.
Cambridge University researcher David Stillwell said “Your likes may be saying more about you than you realize,” he said.
Facebook launched its like button in 2009. It has since become ubiquitous and used across media. Roughly 2.7 billion new likes are hit on the site every day
The University has used this pool of data to come up with this. This provides a study base for market research and learning consumer preferences. This is so because facebook users represent the new generation of consumers.
Cambridge University researcher David Stillwell said “Your likes may be saying more about you than you realize,” he said.
Facebook launched its like button in 2009. It has since become ubiquitous and used across media. Roughly 2.7 billion new likes are hit on the site every day
The University has used this pool of data to come up with this. This provides a study base for market research and learning consumer preferences. This is so because facebook users represent the new generation of consumers.
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