Unilever withdrew the entire range of Tresseme products from South Africa, after outrage over an ad that depicted African hair as frizzy. Finally, some backlash against one of the many prejudices that continue to be practiced and promoted. Maybe this shall be the beginning of the end of such campaigns, considering that Fair & Lovely has been Unilever's leading product in the fairness cream market. We hope that such outrage translates into redesigning our outlook towards such bias.
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